THE CLUB APP YOUR FANS OPEN EVERY DAY.
Sports Innovation's club app gives football clubs one branded app for everything fans do: follow news and video, check live match data, use their tickets and connect with other fans. It is live at F.C. Copenhagen, Brøndby IF and FC Midtjylland, and clubs launch it in weeks.
Trusted by top football clubs
One app for everything your fans do
News, video, live match data, tickets, shop and community live in one branded app, so fans have a reason to open it every day, not only on matchday.
Every module below runs on the same platform and the same fan profile, so what fans do in one part of the app makes the rest of it smarter.
Experience the value clubs like F.C. Copenhagen have achieved
+50%
More active fans
+50K MAU
or over 80% of all fans using app each month
1.2 MIL
unique app sessions each month
+50K €
Extra ticket sales each month
50%
No-show rate reduction on season cards
+20K €
Extra shop sales each month
Match center with live data
Live scores, line-ups and player stats such as xG, top speed and heatmaps keep fans inside the club's own app during every match.
Fixtures, tables and squad information sit in the same place, so the app becomes the first stop before, during and after kick-off.
Content
Content: news, video, Stories and Reels
News, video, highlights, Stories, Reels, polls, quizzes and Man of the Match voting are all managed in one CMS and published straight to the app.
Clubs keep fans coming back between matches with fresh content every day, and every view, vote and quiz answer adds to the fan's profile.
200%
higher engagement of an app user vs user without an app
80%
of all video consumption is via app (20% on desktop)
Experience
Ticket wallet and one-tap ticket release
Tickets and season cards live in the app and are scanned at the gate. Fans who can't make a match release their seat in two taps, so it can be resold instead of staying empty.
Ticket transfers to friends, stadium navigation and matchday guides sit in the same wallet, so fans have everything they need for the match in one place.
85%
of all fans with a profile uses the app each month
90%
of fans with a season card is active app user
40% → 15%
no-show rate reduced after app launch
Community
Community: friends and matchday plans
Fans connect with friends in the app, see who is going to the match and plan matchday together. 65% of fans connect with friends in the app.
Connected fans attend more matches and share more tickets, which gives the club fuller stands and a stronger community around the team.
65%
of fans connect with friends in the app
15%
more matches are attended by connected fans
15%
more tickets shared among connected fans
personalization
Personalization with dynamic screen management
Dynamic screen management decides what each fan sees before, during and after a match: a ticket offer for one fan, a shop promotion for another, live stats for a third.
Club staff set it up in the admin dashboard without new app releases, and push, in-app and email messages reach all fans or selected segments, manually or automated.
13%
of people add food & beverage to ticket if a personal offer is sent
14%
more fans buy a ticket if they receive a voucher for a drink
monetization
AI Concierge and fan data in the same platform
With the AI Concierge, staff type a request such as "create a Man of the Match poll" and the platform builds it, so polls, quizzes and campaigns take minutes instead of hours.
Everything fans do in the app feeds one profile per fan, combined with ticket, shop and membership data, so the club can segment supporters and target the right offer at the right time.
Campaigns run as one-off sends, scheduled series or always-on automations, all from the same dashboard that manages the app.
87%
open rate on segmented messages
15%
growth in customer value due to targeted communication
Ready
to start your digital transformation journey?
