Trusted by top football clubs
Club app solution for your fans
We empower football clubs with digital solutions that enhance engagement, build loyalty, boost stadium attendance, and increase fan-driven revenues.
Transform casual supporters into super-fans with our content-driven platform and club app, unlocking new revenue streams through deeper digital relationships.
Experience the value clubs like F.C. Copenhagen have achieved
+50%
More active fans
+50K MAU
or over 80% of all fans using app each month
1.2 MIL
unique app sessions each month
+50K €
Extra ticket sales each month
50%
No-show rate reduction on season cards
+20K €
Extra shop sales each month
Fan data and engagement platform
Our solution is a unified fan engagement platform that delivers all your club's content—messaging, tickets, videos, news, stats, and more—right to fans' pockets.
It also comes with a robust management platform that simplifies content updates, tracks engagement, and personalizes fan experiences.
Plug & play
fan platform and app
We did all the hard work for you so you can launch your new fan platform and app within weeks - not months -complete with pre-built integrations for ticketing, CMS, CRM, merchandise, and F&B systems and more.
Our powerful Content APP CMS enables instant customization, dramatically simplifying setup and management while maintaining full flexibility.
Transform your digital fan engagement from complex project to seamless reality with our plug & play platform.
Trusted by the best
Content
Engage fans with great content
Your fans want and demand a single place to be updated on their club and access content 24 hours a day.
Our app has all the content tools to create exciting content experiences for your fans, from news, videos, match highlights, and behind-the-scenes stories to interactive polls, quizzes, MoTM voting, Stories, and Reels.
200%
higher engagement of an app user vs user without an app
80%
of all video consumption is via app (20% on desktop)
Experience
A frictionless fan journey
We transform the fan experience with a digital companion that serves as their single destination for everything club-related.
By using smart fan insights, clubs can personalize and simplify every aspect of supporting the team - from downloading the app and creating a profile to seamless ticketing, stadium navigation, tailored updates, and exclusive rewards.
85%
of all fans with a profile uses the app each month
90%
of fans with a season card is active app user
40% → 15%
no-show rate reduced after app launch
Community
Strengthen loyalty and unite fans with unique community features
Fans share and unite around their passion for the game they love. We help fans connect, share, and organize the joint fan experience, helping the club leverage the power of their fan community.
A range of features reinforces community and assists fans in planning match attendance with friends.
65%
of fans connect with friends in the app
15%
more matches are attended by connected fans
15%
more tickets shared among connected fans
personalization
Personalize every fan interaction for true 1-to-1 relationships
Personalize the experience and guide fans at every touchpoint—before, during, and after each match. Our dynamic screen management solution is the core of our white-label app, giving clubs complete control over the fan experience.
With a user-friendly admin dashboard, clubs can define, customize, and manage what fans see in the mobile app, delivering individual and relevant engagement at the right moment.
13%
of people add food & beverage to ticket if a personal offer is sent
14%
more fans buy a ticket if they receive a voucher for a drink
Meet the people who power Sports Innovation
Morten Marcussen
CEO
Martin Svensson
CTO
Morten Olsen
CFO
Viktor Melnik
Head of Development
Oliver Nederschier
Account Manager
Andrii Maiboroda
Project Manager
Alex Sauliak
App Developer
Alex Hanas
App Developer
Alex Kornienko
Software Developer
Alex Orischenko
Software Engineer
Anton Haliotov
QA Engineer
Ilya Korobka
Backend Developer
Oleg Bilyk
DevOps Engineer
Edgaras Benediktavicius
Designer
Igor Voitenko
Designer
monetization
Target Your Ideal Fan Profile and Drive Growth
Unlock your fanbase's full potential by transforming fragmented data into a unified, actionable view of each fan.
With comprehensive insights from ticket purchases, merchandise sales, and digital interactions, clubs can run data-driven campaigns that boost engagement and drive sustainable revenue growth.
Launch campaigns your way—whether as one-off manual initiatives, scheduled recurring campaigns, or automated always-on programs running seamlessly in the background.
87%
open rate on segmented messages
15%
growth in customer value due to targeted communication
FAQS
Frequently Asked Questions
What is your pricing structure?
Our pricing consists of two components: a one-time setup fee and an ongoing monthly license fee.
One-Time Setup Fee: 20,000 EUR
This covers all implementation costs including:
Connecting your existing systems to our Fan Data & Service platform
Setup and configuration of your club on our platform
Design customization (including new modules and components)
Development of two mobile applications (iOS and Android)
Complete project management, testing, launch preparation, and staff training
Monthly License Fee:
License fees start at 1,500 euros per month for up to 10,000 active users. As your fan base grows, our scalable pricing structure ensures you only pay for what you need.
Contact our team for a personalized quote based on your specific requirements and expected user base.
What key benefits will our club experience after implementing your solution?
Clubs get one branded app that becomes the fan's home for news, video, tickets and community, and one data platform that turns app activity into revenue. At F.C. Copenhagen the app reaches 50,000+ monthly active users, and season-card no-shows have been cut by 50%. Clubs typically see four benefits:
Increased fan engagement through personalized digital experiences
Higher match attendance through our matchday features and targeted communications
Measurable growth in fan-driven revenue through our wallet features and conversion tools
Valuable fan data insights that inform strategic business decisions
How quickly can we launch and see results from your platform?
Most clubs launch in weeks, not months, because the platform comes with pre-built integrations for ticketing, CMS, CRM, merchandise and F&B.
Results start with the first home matches: we recommend at least one in-app activity per home match in the first 4–6 weeks.
Which essential services are included in your standard package?
Core Features:
Login/sign-up functionality
News content management
Video integration
Digital wallet
Match center with extensive live stats
Matchday guides
Fixtures, table & squad information
Content Engagement Tools:
Stories & Reels
Quizzes & polls
Interactive competitions
Communication Features:
Fan inbox
Advanced audience segmentation
Messaging & automated campaigns
Community Building:
Friends connections
Attendance visibility
Ticket sharing and exchange
Commercial Tools:
Promotion blocks
Digital vouchers
Integrated ticket sales
Management Dashboard:
Comprehensive content management system
Fan data platform
Push notification system
Basic API integrations
How does your solution help increase fan-driven revenue?
The app sells tickets, merchandise and food & beverage at the moments fans are most engaged, using personalized offers. Data from our clubs shows 13% of fans add food & beverage when sent a personal offer, and 14% more buy a ticket when given a drink voucher. Revenue comes through:
Digital wallet integration for seamless transactions
Targeted promotional tools to increase conversion
Enhanced matchday experiences to boost spending
Personalized offers based on fan behavior
Can your platform integrate with existing systems?
Yes. Sports Innovation integrates with ticketing (e.g. Eventii, Roboticket), video and streaming (e.g. StreamAMG, YouTube), CMS, CRM and marketing automation, e-commerce and sports data providers, and builds custom integrations for anything else. Standard connections include:
Ticketing systems
CRM platforms
Content management systems
Video platforms
E-commerce solutions
Stadium operations systems
This ensures a seamless digital ecosystem without disruption.
What level of customization is available for the white-label app?
The app is fully branded as the club's own: name, design, colors and App Store listing. With dynamic screen management, the club decides what each fan sees before, during and after a match, without new app releases. Customization includes:
Club branding (colors, logos, fonts)
Feature selection and configuration
Content layout and navigation
Push notification strategies
Special features tailored to your club
What type of data insights will we gain about our fans?
The platform unifies ticket purchases, merchandise sales, membership and app behavior into one profile per fan. Clubs use it to segment fans and run campaigns; segmented messages reach an 87% open rate. Insights include:
Demographic information
Engagement patterns
Matchday attendance behavior
Purchase history
Marketing campaign responses
These insights help you personalize engagement and drive revenue growth.
How much internal resource commitment is required from our club?
Low. We handle development, hosting, App Store releases and integrations.
The club needs one content owner, and our AI Concierge lets staff create polls, quizzes and campaigns by typing a request in plain language.
