How Horsens activated 38,7% more fans with one feature

By Martin Svensson · 26. August 2026

There's a clear pattern across the clubs on our platform: the more a club actively uses the platform's features, the faster its base of new, active users grows. It's not automatic, it's a direct result of how much the club activates its fans.

Activation is the key

The clubs seeing the most growth are the ones giving fans a reason to open the app, again and again, through features already built into the platform:

• Live quiz with prizes - a halftime activity that requires login to join

• Man of the match voting - a quick way to get fans engaging during and after the match (also requires login)

• Push notifications - reminding fans about kickoff, new polls, or quizzes

Viborg and AC Horsens have been excellent at activating their fans, running quizzes, polls, and push campaigns consistently, which the numbers show over the last month:

AC Horsens' +11.7% jump in new users the last month shows how fast it can move. Results like these don't happen by chance, they're a direct payoff of the work both clubs have put into keeping their fans engaged. A big jump in active users shows just how fast things can move when you activate your fans. What makes a new, active user so valuable A new user isn't just another number. It's:

• Someone you can reach directly with targeted messages about the next match, an offer, or a new competition, instead of hoping they see a social post.

• Someone you have data on every interaction tells you more, making each future campaign, poll, or quiz sharper than the last.

Want to see how your club could achieve the same growth? Contact Sales@sportsinnovation.dk