A 10% Increase in Fans Under 25, in just one week! This Is What a Digital Partnership Looks Like.

Esbjerg FB didn't just want to sell tickets to the city's young people - they wanted to bring them into the community. With over 6,500 students in Esbjerg, the potential was hard to ignore.

To hear CEO Allan L. Agerholm thoughts

https://efb.dk/efb-aktive-paa-studiz-eksklusivt-intro-tilbud-til-alle-studerende/

Reaching New Segments and Working With Them

The real value of a digital partnership is not just acquisition, it’s segmentation. Every fan who connects through Studiz is automatically tagged as a verified student in your CDP. That means you can communicate with them differently from day one: targeted offers, relevant content, campaigns built specifically for young fans.

Just one week after launch, Esbjerg saw a 10% increase in fans under 25! Esbjerg fB now has a growing, clearly defined segment of fans, who are students, which they can activate before matches, upsell on merchandise and build long-term loyalty with. Just one week after launch

A Free Ticket Is Not a Cost, It’s a Revenue Driver

Every student who walks through the gate spends money. On food, drinks and merchandise. A complimentary season ticket fills a seat that would otherwise be empty and generates matchday revenue every home game.

Beyond matchday, students are among the most valuable long-term segments a club can acquire. The fan who starts coming at 20 becomes the full-price season ticket holder at 25, the family membership at 30 and the club advocate for life. The acquisition cost is a voucher. The lifetime value is decades of revenue.

How It Works for the Club

The integration is built directly into the SportsInnovation club app platform. There is no separate system to manage and no staff time spent on manual verification. Clubs define the offer the platform handles verification, voucher distribution and CDP registration automatically.

Studiz is one example of what a digital partnership can look like. The same framework can be applied to other third-party platforms and audience segments — giving clubs a scalable way to reach new groups of fans, verify who they are and start working with them as a defined segment.

Available to All Clubs on SportsInnovation Platform

Esbjerg fB is the first club to launch this integration. The growth in their under 25 segment shows what becomes possible when you give fans a frictionless, verified path into your club ecosystem.

If you want to add a digital partnership to your club app and start reaching new segments, reach out and we’ll build it together.