By Martin Svensson · 19. September 2026

On September 18, we hosted our first webinar on fan engagement and AI, and the response was strong enough that we've already planned a follow-up. Here's a quick recap of what we covered — and what to expect from the next webinar, which digs one level deeper into sponsorship revenue.

Webinar 1: Fan Engagement & AI

Most clubs are sitting on a goldmine of fan data — and barely using it. Generic newsletters to the whole fanbase. No segmentation. Sponsors paying for reach nobody can prove. In the webinar, we showed how one simple prompt can replace the entire process: segment the fanbase, write the campaign, send it.

On the agenda:

• Kill the generic newsletter — segment without a data team

• Campaigns ready in minutes instead of full sprints

• Sponsorship value you can actually prove

• A live demo, with questions from attendees throughout

The message was simple: if you sell rights, own sponsorship, or build product in sports, this is the way you work that's about to change.

Webinar 2: 3 Steps to Grow Your Sponsorship Revenue

Sponsors don't pay for reach they can't see — they pay for proof: who saw it, who cared, who converted. Most clubs can't show that because their fan data sits in one big, unsegmented list. Fix the segmentation, and the sponsorship case makes itself.

In the upcoming webinar, we'll show 3 steps to turn fan data into higher sponsorship value:

1. Segment the fanbase in minutes — one prompt, no data team

2. Match segments to what each sponsor actually wants to reach

3. Turn the match into numbers sponsors will renew on

There will be another live demo — bring a sponsorship deck you're struggling to justify, and we'll work through it live.

The webinar will take place on [DATE – to be added once confirmed].

Sign Up

Want to join the follow-up? Watch our channels for the registration link, which will go live as soon as the date is confirmed. Have questions about fan engagement and sponsorship revenue in the meantime? Feel free to reach out directly.