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FC Midtjylland launching new club app in collaboration with Sportsinnovation

This is what a club app looks like when It's built right.
By Martin Svensson · 13. August 2026
FC Midtjylland just launched their new club app and FCM ID one login for tickets, season cards, shop orders and member benefits, all in a single place. Built on SportsInnovation’s platform.

One Platform, Every Fan Touchpoint FCM ID connects the club's entire ecosystem. Ticketing, shop, membership and the app under a single fan login. No separate systems, no scattered data. On top of that identity layer sits an app built for matchday and every day in between: news, video content and reels to keep fans engaged between games.

A full match center with live scores and player-level stats. XG, top speed, heat-map for every match, both home and away.

Tickets and season cards sitting directly in the fan's wallet, ready to scan at the gate. Can’t make the match? Fans can release their ticket, with just one tap

Do What FC Midtjylland Did Building an app from scratch costs time and money.
FC Midtjylland skipped that and went with the SportsInnovation app platform instead — already proven across more than 15 clubs. You still control the design and look of your own app. Behind it, fan data from tickets, shop and membership comes together in one place, so you can build real segments and target your marketing. Read more about the new club app on this article from FC Midtjylland: https://www.fcm.dk/fcm-id-og-app/ If you want the same for your club, reach out to (sales@sportsinnovation.dk) and we'll build it together.

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