Every time a fan opens your club app, they see something first. With App Sponsor, that moment belongs to a partner and generates real income for your club.

By Martin Svensson · 19. June 2026

Your club app gets opened thousands of times every month. By fans checking the next fixture, reading post-match news, or buying tickets. Every single one of those sessions starts with the same screen: the home screen. For most clubs, that screen goes to waste. With an App Sponsor, it becomes prime real estate.

What is App Sponsor?

App Sponsor is a dedicated sponsorship placement that puts your partner's logo at the very top of the app — the first thing fans see when they open it. It's clean, premium, and impossible to miss. No banner blindness, no ad-blocker, no algorithm fighting for attention. Just your sponsor, front and centre, in front of your most engaged fans. Two clubs are already showing what this looks like in practice: Viborg FF runs a single App Sponsor with Peter Larsen Kaffe, while Brøndby IF uses the format for both a Main Partner and several Co-Partners — including Betano and hummel.

Seen on screen

Real examples from Viborg FF and Brøndby IF

Why it works — for everyone

For sponsors: Thousands of high-quality impressions every month, in front of an audience that has actively chosen to follow the club. These are loyal fans — not passive scrollers — making this one of the most targeted placements available to a local or regional brand.

For your Club: A sponsorship product that's easy to sell and even easier to explain. Use it to attract new partners, reward existing ones with extra visibility, or create a dedicated top-tier placement that generates recurring income directly from your app.

The audience behind the numbers

App users are your most committed fans. They've downloaded your app, opted in to notifications, and return session after session. That kind of voluntary, repeat engagement is exactly what sponsors want to be associated with — and it's what makes this placement genuinely valuable rather than just another logo on a board. Unlike digital advertising on social media or third-party platforms, the App Sponsor placement lives entirely within your own ecosystem. You control the context, the audience, and the relationship. There is no intermediary taking a cut, and no algorithm deciding whether the message gets seen.

Flexible formats, one powerful position

App Sponsor works whether you have a single headline partner or multiple tiers of commercial partners. A single sponsor gets exclusive ownership of the space — a clear and premium proposition for a presenting partner. Multiple sponsors share the format in a clean layout that still feels intentional and well-branded, as Brøndby IF demonstrates. Either way, it integrates directly into your existing club app without any additional development work needed from your side.

How to get started

1. Decide on your format — Choose whether you want a single App Sponsor, a Main Partner structure, or a tiered co-partner layout. We'll advise based on your current sponsor portfolio.

2. We handle the setup — The placement is added directly to your app dashboard. A simple app update activates it for your fans — no development sprint, no technical bottleneck.

3. Go live — Your sponsor appears on the home screen from the moment the update rolls out. Every app open becomes a branded moment — immediately and consistently.